Saturday, 10 November 2007

Anchor text success

Recently I have recently begun blogging at a rate more like the daily rate that I was posting some months ago... and I noticed that the visitors to my blogs were starting to build. That triggered my curiosity, so I used Google Analytics to see where my new traffic was coming from.

I should state for the record, that I am not talking about this blog, but my blog about paid to blog schemes - the more observant readers will note the use of anchor text to link to the other blog, and with good reason... I read some time ago about the importance of using anchor text to link to a web page and how that might help Search Engine rankings. So when I embarked on a viral-linking scheme I decided t use the anchor text 'paid to blog' and have continued to use it where applicable as both anchor text and as a keyword.

I checked my analytics today and noted that I was being sent visitors from search engines (note that in the blogging world, one isn't necessarily looking for SEO as a lot of significant traffic can come from social sites and blogging partners etc..). The remarkable thing is that the search terms were all single use one-offs except for one: 'paid to blog'. Whereas every other term used to find my site only appears once, in comparison 'paid to blog' appears a staggering 22 times....

Now I'm not saying that I get stacks of traffic from anywhere, or that the proportion of traffic I am getting from Search engines is in any way significant, just the the traffic I am getting has absolutely centered on my chosen anchor text. How can this help you? well first off you need to decide on an anchor text which you think will drive visitors to your blog and then use it mercilessly. How will this impact on me? Well, I have to make sure that when those visitors arrive at my blog, there is something relevant for them to read which will keep them there...

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