Wednesday, 28 November 2007

Aim Promote CRM

What exactly is CRM?
CRM stands for Customer Relationship Management and is an integral part of the modern business model. In days gone by, a business would have filing cabinets full of customer files and the information held there would not normally be used to it’s full potential. What CRM does is to use that information to forge marketing strategies and maximise the data that you already have.
A good CRM program firstly gathers data effectively, and then uses the data it has available in a way that is both useful to you as a supplier, and appropriate specifically to your clients. Where Aim Promote differs is that it offers a vast array of features, but the system is configurable, so the right employees have access to the right information specific to their tasks. This simplifies the system for that individual employee whilst retaining the full array of features intact. This means that your sales people have access to sales-related data and your marketing people have a different set-up allowing them deeper analysis into sales trends etc.

The full system functionality remains intact for the Business manager, Operations manager or other key personnel to be able to interrogate the system and form strategies, which will be, implemented company-wide based on all the relevant data to hand.
Experience tells us that a vast proportion of the employees time can be taken up with trying to manage the system itself, Aim promote has been developed to do a lot of that work, leaving the workers free to do their job

Some of the features that I could use to aid my growing internet empire(?) would include the ‘alerts & reminders’ feature. I find time-management to be the biggest problem especially where I am handling multiple tasks, a system of alerts allowing me to put-off less important tasks while still retaining them as ‘to-do’ items would definitely be on my wish-list.
Of course every budding internet entrepreneur is going to be tracking his or her web statistics on a daily basis. Free statistics services are all very well, but basically you have to accept what is on offer and sometimes you have to get through several layers to find the data you need. Aim promote has web statistics integrated offering you exactly the data you want configured exactly as you want it.
The final feature which is paramount for me, is the online support – you don’t want to be left floundering with super-powerful software without someone to guide you through it. Good support allows you to optimise the package to ensure you are really getting the most out of it.

Whatever you see written about CRM software, you won’t be able to appreciate the impact unless you actually try it, the good news is that Aim Promote are offering a 14-day free trial of their CRM package for you to really get to grips with what it can do for your organisation.

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