Working through the painstaking progress of getting a commercial site of the ground. I began the http://www.cassette2cd.co.uk as a service site for conversion of tapes to CD's and then moved on to exploiting the popularity of the site for advertising revenue.
I have created subsections of the site at:
http://www.cassette2cd.co.uk/DIY
http://www.cassette2cd.co.uk/studio
and will continue to develop.
This approach may raise the question: why would you tell you customers how to do the task that you are selling? Good question, and the answer is that I feel my customers are people who don't want to, or can't do this them selves. The folks who visit the 'DIY' section are going to do it themselves anyhow, so why not make use of their visit to my website by advertising tools they might use.
I will enlarge on some of the thing I have done to maximise the website in later posts..
Tuesday, 12 December 2006
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