Having an online business can easily turn from being a part-time hobby into a full-time all-consuming task once you start looking at all the elements of running a website. As a sole-trader you will find yourself responsible for the design of the site and the coding (if required), maybe database manipulation or even finding a suitable e-commerce solution. You are also responsible for having the vision to drive your business forward, you will have to do all the marketing and all the SEO…. The list never ends. If you’re starting from scratch like me, then you probably have a demanding full-time job too.
One word of warning if you seriously want to make your online business work – if you want to gain people’s confidence, then first impressions count and you should consider employing the services of a professional outfit to design your website. The bottom line is that if your website doesn’t look ‘Web 2.0’, a lot of potential clients will just click straight out and back to the search engines results.
I came across this Arizona web design company recently who offer web design services integrated with search engine optimisation. Of course the first thing you want to know is how they can improve your website, and they have this really cool before and after gallery that demonstrates how they have been able to improve existing websites. They have an impressive portfolio, and I recommend seriously considering a service like ‘Primeview’ if you are thinking about bringing a professional look to your own website.
Thursday 21 February 2008
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It is essential that your website reflects who you are, your qualities and the personality of your organization. Your website may be the visitor’s only impression of who you are.
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