Friday, 1 May 2009

New Project

The internet is always changing and the strategy for making money online can change on a weekly or even daily basis. I started investigating paid blogging over two years ago, and since that time have seen both a surge and decline in real paid blogging opportunities. The dynamics of the web are largely affected by the activities of Big Daddy Google, but there is more to Google than merely the organisation that dictates PageRank hysteresis.
Google giveth and Google taketh away, whereas paid blogging might result in a PageRank 'slap', a well-made niche site may raise revenue through Google Adsense. I have long monetised an information-based website through adsense, but more recently I have found that even blogs can generate revenue through adsense - particularly if they are geared to a good niche.
So my latest project (which will be documented on this blog) will be to try to create a niche mini-site. I thought up a niche a few weeks ago, the 'dot com' was taken, but the 'dot co dot uk' is available - I had an offer from GoDaddy to get a cheap domain whilst renewing an existing one, but when I tried to buy it, the special offer did not appear... I decided that instead of buying the domain, I would create a page on an existing domain instead - this will allow me to assess the adsense reaction to my keywords (ie. whether the adsense is suitable contextual) and to see whether I can get the page ranked in SERPS (search engine results position).
I am not going to reveal my niche until the end of the project, but I will try to take the process step-by-step so that visitors may see the approach that I have used. The project starts with the very next post on this blog.

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