I have written before about the importance of having a site-map, whether that be in HTML form,XML or ROR - a site-map helps search bots to effectively index your site. There are two other sections that you also might consider adding to your site:A Frequently Asked Questions (FAQ) page and a Glossary of Terms. Initially you might see why this helps your visitors, but how does it contribute to SEO?
I have a FAQ section on my cassette2cd website (you can see it here... at the time of writing, this needs a LOT of work..) but I never thought about how it could be optimised. The trick is to phrase the questions to match search terms, so that it's possible for your FAQ section to pick up search traffic that your main site might miss.
I have added some explanation of terms to my site, but have not yet gone along the complete 'Glossary' route.. However I should because again having all these terms that are relevant to my website all in one place, will help the site to appear in search results. Not only that, but by linking from the main site to the glossary and then back again (include a BACK button on the glossary page - or make it pop-up) helps to give authority to your main site too.
If you need some ideas for your FAQ section, just look at any correspondence that you have received from your visitors and use the questions that you really have been asked..
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