SEO - What's the big deal?

Search Engine Optimisation is talked about that much, I wonder if I forgot to explain WHAT IT'S ALL FOR....??

Well, it's like this - we all treat the world wide web like a massive library conducting search after search until we find the information we require. The search engines are the library assistants who will find the information for you, because I forgot to say, in this analogy, you are blind!

Now some of the library assistants are sponsored by Virgin and Sony and Microsoft - they have football-style shirts with advertising on the front (which you can't see 'cos you're blind..). These guys will try to push you towards their sponsors, but all the librarians are really well-read and have their favourite books. They will point you towards the books that they like because of the way they are written.

Newer books take a while for the librarians to read and categorise the information, but eventually your new book (website) will stand alongside everyone else's.

OK I'm bored with this rather bad analogy now, but the point is that the search engine be it google, msn yahoo etc.. is the means by which most visitors will find your site, and SEO is all about making your book popular with the librarian - get it? (Wow, I used google image search and look at the image I found....!!)